VISUAL COMMUNICATION IS A BALANCE OF CLARITY AND DETAIL.

 

Without engaging and thoughtful communication, even the best ideas will be lost to misunderstandings and disinterest. The goal of graphic design is not only an eye-catching poster, but a hierarchy that can sustain and carry attention into the finer details. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 







 

 

The SALA Spring 2014 Lecture Series required a poster to function as both promotional material and calendar. The above result was a 2-colour offset print with a carefully gridded layout: This allowed the entire poster to be accordion-folded to the exact dimensions of a No. 10 envelope, to be mailed out to architects and other interested parties province-wide. The front of the poster uses the grid layout to list each lecture according to its month (by row), and week (by column). Care was taken to provide a duplicate "mini-calendar" in list form on the back, which could be cut off and separated without removing any important information from the remaining square-format poster.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



















 



 

 

Above is the final product of a research project on Open Source ventures  in the physical realm, rather than software. The case studies were divided into 6 categories: City Planning, Education, Food & Beverage, Architecture, Agriculture, and Transportation. Each case study was then analyzed through 5 lenses: the kernel (or core idea), the tools (that users have available to them), the platform (where and how the interaction takes place), the community (participants and overseers), and the motivation (the advantage to the participant). The physicality meter on the left is a brief summary of the current state of implementation/realization of the project.



The overall graphic motif is "The Cloud", or digital sphere, slowly precipitating physical open source projects onto "The City", a stand-in for the physicality of all human existence.







 













































 

 

 

 



The 33rd Annual Industrial Design Graduation Exhibition at Carleton University had the theme "define, refine, redefine." After numerous concepts, the simplicity of a subtle arithmetic equation (to the sum of "design") was chosen as the strongest. What followed was an exercise in typographic sensitivity, using only clean blocks of the theme colours on white, and with great care taken for alignment and spacing.



 

 

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